Try e’lioe for Dry, Sensitive Skin

If you are having problems finding the right skincare for your dry and sensitive skin, there may now be a solution that will help you. A natural care brand specializing in caring for dry and sensitive skin, e’lioe has officially launched its 100% natural two-step skincare range in an exclusive partnership with Watsons. This range is designed to meet the needs of individuals struggling with dry, sensitive skin. It offers a natural alternative free from synthetic bases and artificial preservatives.

At the heart of e’lioe’s 2-step care routine is the power of natural ingredients that have been scientifically studied for their benefits. Laurel Berry Oil, Olive Oil, and Pure Organic Argan Oil are renowned for their ability to nourish and protect sensitive skin.

Laurel Berry Oil is known for its anti-inflammatory, antibacterial and antifungal properties. Studies by Awada et al., (2023) and Davronovna et al., (2022) highlight its effectiveness in soothing irritated, sensitive skin.

Olive Oil is rich in antioxidants and plays a vital role in hydrating and skin barrier repair. This was compiled in research journal (Tzu-Kai et al., 2018).

Argan Oil deeply moisturizes skin. It contains properties for skin barrier repair and renewal, as discussed in research journal (Tzu-Kai et al., 2018).

According to William Wong, CEO of W&L Asia Sdn Bhd, e’lioe 2-step care products are built on a heritage formula passed down through generations from the Middle East and further refined with Research & Development and quality control of modern standards.

The brand’s 2-step care is put together in France using scientifically-backed natural ingredients that form the foundation of its simple and intuitive 2-step care routine. The first step features Aleppo Wash, an olive oil-based soap that is formulated with varying levels of Laurel Berry Oil to address different skin conditions. With options of 1%, 25%, and 40% Laurel Berry Oil, it provides targeted anti-inflammatory and hydration care for dry, sensitive skin. The second step involves the application of Pure Organic Argan Oil, which works to protect and fortify the skin’s natural barrier, offering deep hydration and nourishing properties for the skin.

It was explained during the launch that by focusing on these two simple but essential steps, e’lioe delivers an optimum solution that fits naturally into daily hygiene routines, without burdening customers with excessive steps or costs.

During the launch event, some users and experts were invited to tell us more about e’lioe.

Nel Fahro Rozi, a breast cancer advocate, shared her experience with e’lioe, saying: “What stands out about e’lioe for me is that it is natural and gentle. As a cancer survivor, I’m very careful about what I put on my skin, and the fact that it’s chemical-free gives me peace of mind. I currently use e’lioe 2-step care for top-to-toe to care for my dry skin, all in one. Plus, the Argan Oil has been great for massaging away my joint pains after treatments. For anyone going through recovery or looking to simplify their skin maintenance routine with safe, effective products, e’lioe is a solid choice.”

Ms. Ainaa, a pharmacist at Watsons, emphasized the quality of e’lioe natural ingredients: “e’lioe Argan Oil is the highest quality we have at Watsons. It is organic and high in purity. It makes a good skin barrier protection and has anti-inflammatory properties. When used together with Aleppo Soap, it offers care and nourishment on dry, sensitive skin.”

An e’lioe user, Ms. Claire Khoo, who has been managing eczema for many years, shared her positive results: “e’lioe’s 2-step care has helped to reduce dark spots and scars from my eczema. My skin is less dry, more hydrated, and I’ve noticed reduced inflammation. I definitely recommend it to those with dry, troubled skin – to give e’lioe a try.”

We were informed that e’lioe has partnered with Watsons exclusively to bring this rich heritage to Malaysians. The e’lioe 2-step range, featuring Aleppo Wash and pure Argan Oil, is available exclusively at 200 Watsons stores nationwide, providing individuals access to this natural solution at an attainable price point.

Ms. Caryn Loh, COO of Health & Beauty Asia and Managing Director of Watsons Malaysia, commented, “Today, more people with sensitive skin are seeking natural, effective solutions. e’lioe offers the wonders of nature in a way that perfectly complements Watsons’ ongoing efforts to support healthier skin and provide more choices for our customers.”

With the growing demand for clean, natural beauty solutions, e’lioe is set to become the go-to brand for those looking to care for their skin with products of natural-sourced ingredients.

Established in 1991, W&L Asia Sdn Bhd is a pioneering force in the healthcare industry, particularly through its flagship brand, MEDICOS. With over three decades of experience, W&L Asia has consistently delivered best-in-class infection control medical devices, serving both local and global healthcare professionals. Building on its established trust in the healthcare sector, W&L Asia is now extending its commitment to personal care through its new brand, e’lioe, which focuses on skin health and wellness for the whole family. e’lioe offers 100% natural solutions, made in France, designed to cater to individuals with dry, sensitive skin.

Many of us would have noticed that more individuals suffer from skin conditions like eczema nowadays. As such, it is great that there are new choices in Malaysia which can help our skin to recover and be healthy again. After listening to the presentations at the launch, we feel we can say that e’lioe is certainly worth looking at and trying. It can help your skin stay beautiful and healthy and it might be just the remedy you need for your skin problems.