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Longines Conquest – Timed to Perfection

It was a lively and informative affair at the recent Longines event at their boutique in Suria KLCC. Friends of the brand, celebrities, influencers, the media and other watch enthusiasts had a great time marvelling at their latest introductions. Longines Conquest is a collection that was first registered in 1954 and it now gets a fresh new outlook. 

Clearly, the Longines Conquest 2023 collection is making a great return to its roots. Stunning to look at, the new 34 mm and 41 mm versions, as well as the 42 mm chronograph, are inspired by the original models of this line, with their sleek hour markers offering a balanced blend of sporty elegance and robustness. 

New, with the best inspiration taken from the past, by drawing on the understated aesthetics of the first models from the mid-1950s, these pieces are presented in a steel case that is water-resistant to 10 bar (100 m) and has a transparent screw-down back. Mounted on a stainless-steel H-shaped bracelet with a folding clasp, the case has alternating polished and satin-finished surfaces. Inside, the mechanical self-winding movement is equipped with a silicon balance spring and new components made of non-magnetic material, offering a resistance to magnetic fields that exceeds the ISO 764 standard by a multiple of ten. 

Alvin Chong admiring the new Conquest collection.

Its attractiveness is enhanced with the rhodium-plated hands and hour markers coated with Super-LumiNova® for optimal legibility, day or night. Flying hour markers of different lengths give a less weighty look to the dials, whose tonal variances from the external snailing have been given special attention. 

Ezaidi Aziz looking debonair with a Longines watch from the Conquest collection.

To suit different tastes, there are 34 mm, 41 mm and 42 mm versions. The 34 mm version sees diamond hour markers, doubled at 3, 9 and 12 o’clock, to mark the hours on the blue and green dials.

Eyka Farhana and Chrystina Ng clearly love the watches.

To fall in love with is the white mother-of-pearl dial, which is enhanced by a bezel set with 48 diamonds. Two other variants, silver or light bronze with sleek hour markers, are also available.

A look at the 41 mm models also makes us want to own one of these timepieces. Also equipped with a date window, they are available in a wide array of colourful dials such as bronze, silver, blue, black and green dials. 

Then there are the magnificent chronographs. The 42 mm versions of the chronographs are available with black, silver, gold and blue dials. These colours contrast with the counters at 3, 6 and 9 o’clock, and harmonise elegantly with a steel tachograph bezel topped with a ceramic insert. 

The event was also made more interesting with guests being able to customise their caps which were given as thoughtful doorgifts after a fun game was played. Plus, there were delicious and refreshing cocktails mirroring the colours of the new watches that we could even try to concoct ourselves.

Another thing many guests were also excited and happy about were the prices of the timepieces. For such a great brand with attractive designs and remarkable innovations, the cost of getting one was indeed a pleasurable surprise. We won’t be putting the exact prices here but let’s just say that if you walk into the Longines boutique, you can even get some amazing timepieces for less than RM10,000, which is great these days, making the watches truly worth buying. Of course, if you want more expensive models, they have those too. There is sure to be something that will catch your eye and make you feel tempted to immediately become the owner of a stunning Longines creation.

All in all, it was a lovely event where time was appreciated and spent well.

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