Cartier recently unveiled a gleaming new façade as it reopened its flagship boutique at Pavilion Kuala Lumpur. Walk into their new store and you will definitely be filled with wonder and awe. The redesigned duplex showcases an interior so gorgeous, it takes your breath away. Even more marvellous is the fact that it is thoughtfully infused with notes of Malaysian culture.
It was a grand and exciting opening indeed with the presence of VIPs and celebrities. Everyone was excited to go into the store to see all it had to offer. Clearly, it was worth the visit. There have been many luxe and high-end boutiques that we have gone into but this is clearly in an unrivalled class of its own.
The Cartier boutique at Pavilion Kuala Lumpur perfectly marries unique Malaysian heritage with distinctive Cartier codes to create a true celebration of culture and craftsmanship. Along the façade of the boutique, clients will catch a glimpse of what awaits them inside. Intricate Bunga Raya motifs are hand-carved onto a large piece of limestone, transforming it into a beautiful tribute to Malaysia’s national flower.
The Maison took their mission of incorporating local craftsmanship one step further by commissioning Royal Selangor, a historic Malaysian brand with its own incredible savoir-faire, to produce a set of golden-finished Hibiscus flowers and leaves for the 3-storey tall feature wall.
According to Mr. Chen Tien Yue, the Executive Director of Royal Selangor Marketing, “Royal Selangor and Cartier share a strong commitment to precision, quality, and a rich heritage we proudly celebrate. Balancing tradition and innovation, our designs are timeless and focus on enduring beauty and value, which transcends generations.”
Who doesn’t love the iconic panther of Cartier? Further along the boutique’s facade, Cartier enthralls its guests with larger-than-life silhouettes of the emblematic panther. The stunning animals stand atop cliffs overseeing the activity along the buzzing Jalan Bukit Bintang, their regal glow welcoming those entering the mall via the VIP Drop-off.
Inside on Level 3, the Maison warmly welcomes guests with a floor-to-ceiling mosaic wall depicting historical Cartier creations mid-flight amongst colourful foliage. The chosen creations are inspired by the vibrant world of flora and fauna, a classic theme in the Maison’s repertoire that resonates deeply with Malaysia’s own abundant biodiversity. The floors are made of glistening marble slabs locally sourced from Ipoh that feature motifs inspired by prints found in Cartier’s archives — a subtle homage to the Cartier brothers’ frequent journeys to the Middle East to find inspiration for the Maison’s exquisite creations.
The mosaic will catch your eye as you explore the Feminine Universe, which houses feminine
accessories and leather goods, as well as creative designs from the Maison such as Juste un Clou,
Panthère de Cartier and Clash de Cartier. A gorgeous central glass chandelier, reminiscent of the lotus flower, illuminates the collections and elevates the opulence of the room.
There are references to local craftsmanship throughout the boutique. As you walk past the Mosaic wall, you will enter the Icons Universe, which features a stunning semi-open library with decorative panels in straw marquetry and shelves with rattan elements inspired by the traditional anyaman weaving style.
The same weaving technique is used to produce rattan panels that adorn drawers in the Masculine Universe. Here, darker tones and richer fabrics are used to create an earthy and powerful ambience. Right across from the Masculine Universe, clients will find the Watch Territory, featuring Cartier’s iconic designs from the staple Santos de Cartier to the Tank collection, Ballon Bleu de Cartier as well as the Panthère de Cartier collection.
As you explore more, you will arrive at the High-End area. This part of the boutique is set apart by an iridescent back-lit alabaster wall with detailed floral motifs mirroring the sophistication of the high-end creations housed here. The specially made wallpaper features abstract prints inspired by the fluidity of paddy, a plant found prominently throughout the country, dancing in the wind.
Echoing the style of traditional homes in Terengganu and Kelantan, the walls along the staircase of this boutique are fitted with sculpted panels that feature an interplay of rattan, gold patina and oakwood elements for a lush and rustic feel. At the foot of the grand staircase, guests may rest in a comfortable alcove fitted with plush furniture. Tucked behind the staircase is an opulent bar that doubles as a gift-wrapping area. The warm tones and natural materials used in this area are reminiscent of Malaysia’s tropical rainforests. Here, guests may indulge in a short escape while waiting for their precious gifts to be wrapped and sealed or adorned with a classic red Cartier ribbon.
For those who love fragrances, there is an appealing area where you can comfortably choose the scent that you will lose your heart to. Cartier’s fragrances are unlike the usual ones you get. If you wear them, you will leave a lovely unforgettable impression on those who got a whiff of the scent.
The New Year has just started and if there is one place you must visit to pamper yourself or a loved one with a very special, very wonderful gift, then this Cartier boutique at Pavilion KL is where you must head to. Even just entering the boutique is an extraordinary experience as you will get to admire not only the amazingly beautiful jewellery, watches and other products but also the artistic and fantastic ambience and decor you will find there.