Be prepared for a movie experience unlike any other. If the Aurum Theatre at The Gardens Mall amazed you, be prepared to be even more delighted with what is going to be offered at Aurum TRX. This ultra-luxe cinema is set to open its doors by early 2024. Aurum Theatre and Getha Bedding (‘Getha’) have enjoyed a strategic partnership since the inaugural launch of Aurum Theatre at Midvalley Southkey, Johor Bharu in 2019, followed by the opening at The Gardens Mall.
Both parties are totally committed to elevating the luxury cinema segment and in line with this, Aurum Theatre and Getha have officially reaffirmed their partnership through a Memorandum of Understanding (‘MoU’) signing ceremony, timely with the upcoming launch of Aurum TRX.
Judging by what was shown and explained at the press conference, ultra-luxe is indeed the word! The entertainment experience will be brought to greater heights at Aurum TRX and Getha promises an opulent end-to-end journey with its plush, new facilities at each touchpoint. Dedicated exclusively to the three Getha Lux Suites at Aurum TRX, these cinema halls will feature all-new Getha recliners, complete with built-in mini-fridges. This continued partnership will also see the availability of Getha amenities throughout the premises.
“Our partnership with Getha reiterates our commitment in bringing innovative, best-in-class experiences at Aurum Theatre, in turn strengthening our leadership position in the luxe segment across the entertainment-sphere. Further, current trends showcase audiences are constantly seeking unique and luxe experiences. With this, we look forward an exciting continued partnership with Getha in redefining ultra-luxe cinematic experience for movie-goers,” said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.
After witnessing the success of our partnership with Aurum Theatre since 2019, we are excited to embark on the next part of the journey at TRX offering the world’s most luxurious cinema experience here in Malaysia. We are ready to continue to excite the audience with world-class comfort, using the most lavish of materials to complement the movie on screen. We are certainly looking forward to a more triumphant collaboration with Aurum TRX and GSC,” said Ms. Melissa Tan, Group Chief Executive Officer of Getha.
I personally loved the idea of the mini-fridge stocked with goodies you can indulge in when watching the show. What’s more, they are even willing to let you take what you cannot finish home with you, if you so desire. On top of that, the new recliners look so inviting and comfortable, it’ll be an experience to cherish, especially if you’re celebrating a special day with a loved one or good friends. Why not just book a whole hall for a big day? Everyone will surely enjoy everything offered, including the food at Aurum Theatre which is really top class too.
Featuring a total of 11 halls, Aurum TRX is expected to open to the public by Q1 2024. If you can’t wait to try out this fantastic experience … to know more and be amongst the first to try it, stay connected to their social media channels for further updates.
For more information, visit www.gsc.com.my or www.getha.com.my.
Aurum Theatre Social Media Channels:
Facebook : https://www.facebook.com/AurumTheatre/
Instagram : https://www.instagram.com/aurumtheatre/?hl=en
Getha Social Media Channels:
Facebook : https://www.facebook.com/GethaBedding/
Instagram : https://www.instagram.com/gethabedding/