Clé de Peau Beauté once again proves that it is more than just a beauty brand and is sincerely trying to improve the lives of girls everywhere around the world. The global luxury skincare and makeup brand has joined together with UNICEF to benefit 5.7 Million Girls through Education, Employment, and Empowerment Programs with a Partnership Renewal.
It’s hard to sometimes believe how much of a gender equality gap exists when we live in a country like Malaysia. However, make no mistake! It’s something very real and our world is lucky that in order to address the growing gender equality gap brought about in the post Covid-19 era, Clé de Peau Beauté and UNICEF have announced a three-year extension of their partnership which is dedicated to addressing gender inequality with a focus on science, technology, engineering, and mathematics (STEM) education, employment, and empowerment programs for girls. The two partners have worked together since 2019.
This extension aims to reach 5.7 million more girls around the world over the next three years, providing the tools and resources they need to develop their skills and fulfil their potential. This represents nearly half of UNICEF’s overall aim to help unlock the potential of 11.5 million girls through its Skills4Girls program in more than 30 countries globally by 2025.
Clé de Peau Beauté has pledged US$8.7 million to support UNICEF’s Gender Equality Program, the world’s largest private sector contribution to this area, specifically to the Skills4Girls program.
Up to now, the Clé de Peau Beauté and UNICEF partnership has benefited more than 3.5 million girls. Unique challenges facing each region are addressed, including gender-responsive and skill-based curricula and training such as the Alternative Learning Program in Bangladesh; advancing STEM skills and helping to facilitate university placements through the STEM4Girls Program in Kyrgyzstan; and vocational teaching and mentorships to make young people more competitive on the job market through the UPSHIFT Program in Niger; among many others.
“At Clé de Peau Beauté, we believe that the key to a better world lies in unlocking the potential of girls through Education. This belief serves as the foundation of our long-term philanthropic commitment, as well as the reason why we have partnered with UNICEF,” says Mizuki Hashimoto, Chief Brand Officer of Clé de Peau Beauté. “By continuing this crucial work for the next three years, we aim to continue driving positive change by empowering girls all over the world. Each of us has a role to play in realizing this shared vision, and by working together, we can create a better future.“
The extension of Clé de Peau Beauté’s partnership with UNICEF is funded through the brand’s CauseRelated Marketing Campaign, where US$3 from every purchase of The Serum, one of the brand’s most iconic products, will be donated to support UNICEF’s programs around the world.
“Across the world, 1 in 4 girls aged 15-19 is out of education, training or employment compared to less than 1 in 10 boys of the same age. Investment in their education and development has never been more crucial, as they are the leaders of the future. Global challenges need global solutions and partnerships are critical to helping us to create change. We are delighted to be partnering with Clé de Peau Beauté for another three years to continue supporting the next generation of girls to access education and learning opportunities, to help build their skills and support them with training and job opportunities.” shares Carla Haddad Mardini, UNICEF’s Director of Private Sector Fundraising and Partnerships.
Be a part of making our earth a better place for girls with #KeyToABetterWorld. What do you need to do? Well, you just need to pamper your skin. After all, the efficacy of the super serum has been proven and by indulging your skin, not only will you look more beautiful, you will also be contributing to a good cause. Clé de Peau Beauté will donate US$3 from every purchase of The Serum to UNICEF with a minimum guarantee of US$2.9 million.