Bata launches Surprising collection focused on Style and Comfort.
A household name since 1930, Bata has served generations of Malaysians with shoes for every occasion. From casual everyday wear to glamorous evening heels, Bata was recently a winner of the Gold Award at the 2022 Putra Aria Brand Awards.
Staying on course, along with new brand ambassadors, Bata introduces a brand new range of shoes with style and comfort at the forefront. Malaysian film stars and style icons, Anna Jobling and Aedy Ashraf are seen strutting their stuff with the latest from the Surprisingly Bata campaign.
“We are thrilled to have Anna and Aedy join the Bata family as our brand ambassadors,” said Vaibhav Manrao, Country Manager of Bata. “At Bata, we believe in serving with passion and being bold. Both Anna and Aedy perfectly embody our core values, and we are confident that our collaboration with them will bring us even closer to the hearts of all Malaysians.”
Heralding a brand-new path for the brand, this new collection aims to embody the changing attitude of the new generation towards the reserved homogeneousness of office wear. Instead, the new generation of Bata wearers will be surprised at how progressive and on-trend Bata has evolved into.
Reflecting the ethos of Bata Red Label, this is a collection that will comfortably fit into modern, hybrid lifestyles while allowing the wearer to express and celebrate their own individuality at approachable price points making it the perfect solution for the style and budget conscious young professional.
