The Lady and the Panther

During the Raya Open House celebrations, if you are doing some gifting, perfumes from Cartier are sure to be a big hit and appreciated by all. Or, why not treat your own self to a scent that uplifts you? The La Panthere fragrance now has a new campaign with the brand’s new ambassador, the alluring Vanessa Kirby. She inaugurates her role with a debut dedicated to the fascinating fragrance. Elegance and strength of character are the traits Vanessa Kirby shares with the powerful panther.

Much like Cartier’s iconic animal, the British actress is known for following her own path with determination. She is said to be a free spirit who shares a desire for independence with the panther. Also known for her philanthropic commitments, for her, it is important to remain true to yourself and to move forward with confidence.

Wild and untameable, the panther captivates, just like Vanessa. Her destiny is bound to that of Cartier. In his day, Louis Cartier nicknamed Jeanne Toussaint La Panthère. She brought this image to life in 1948, envisioning it in three dimensions for the first time. Since then, it has come to embody the creative spirit and temperament of the Maison.

Jeanne was a Belgian-born French jeweller and fashion designer who influenced jewellery design in a major manner after Louis Cartier appointed her as the Director of Fine Jewellery. She is remembered in particular for her panther designs. 

THE REAL AND THE SUPERNATURAL

In this introductory tale, Cartier returns to the origins of its beloved animal, guided by Vanessa, through the heart of a tropical forest, where it all began.

Together, the Panther and Cartier move between abstraction and figuration, the real and the supernatural. The bridge between two worlds inspires the latest film from the Masion, directed by Nathalie Canguilhem.

This film captures the irresistible olfactory power of La Panthère de Cartier’s sillage. Created in 2014, this fragrance brings the chypre family back into the spotlight with a new floral-feline accord: the union of a historic chypre, a mythical animal musk and a fresh, vibrant gardenia, just as desired by Mathilde Laurent, the Maison’s perfumer.

There are very few animals as magnificent as the panther. As such, the fragrance is of unrivalled splendour too. Wear it to feel the touch of the wild in you. Let the scent evoke the freedom of being your true self, unafraid, unfettered, and at one with the glorious beauty of nature.