CARTIER’S BABY PANTHERS TAKE OVER 13 RUE DE LA PAIX
All over the world, so many of us absolutely love Cartier’s emblematic panther. For the festive season, Cartier reimagines its panther — this time, in her most playful form yet. The Maison’s iconic feline returns as a mischievous group of baby panthers who bring magic and joy to 13 rue de la Paix, the birthplace of Cartier.
Widely recognised throughout the world in her XXL format, Cartier’s emblematic Panther embraces her youth for the festive campaign. These irresistible miniature felines search for the most wonderful of gifts.
When night falls, the adorable baby panthers escape from a painting and run into the boutique, discovering glimmering jewellery boxes, red ribbons, and the sparkle of Cartier creations. Their playful curiosity transforms the space — they climb, explore, and even decorate the grand Christmas tree beneath the boutique’s glass roof, leaving a trail of wonder behind.
Becoming entangled in red ribbons, delightedly playing hide-and-seek with jewellery boxes, entering the circle of the Maison’s precious creations and innocently swiping at the shimmer of the pieces with their paws, they joyfully celebrate the Cartier art of gifting.
These small panthers need only one night to enchant the various parts of the boutique before they quietly return to their place, taking part of the dream with them. But what if it never really happened? It would seem that way, if it weren’t for the large Christmas tree under the boutique’s tall glass roof. Entirely decorated in the early hours of the morning, as if by magic, it reminds us that, at Cartier, anything amazing is possible.
Clearly a masterpiece in creativity, this joyful story celebrates the unrivalled Cartier art of gifting and the magic of the holiday season — a reminder that dreams come true for those who believe in the wonderful and fantastic.
Lucky and fortunate indeed are those who get a Cartier gift during this Christmas or the upcoming New Year. All I want for Christmas is something precious from Cartier. Hope this wish comes true!
Go to Cartier’s website at Cartier.com or their social media platforms to find out more about this campaign and the magnificent gifts that are available for loved ones.
