Charging into the future the green, clean, safe and electri-fying way

OWNING a car is an important aspect in a woman’s life as it offers her mobility, independence and convenience. It ensures that she is able to manage her life, with its many demands, efficiently.

Her car ensures the various purposes are met, such as going to work, sending the children to school and their other activities and more. Most women are particular about the car they drive. It has to meet their requirements in terms of safety and practicality.

For a group of women from the media, it was an exhilarating experience when they were given a chance to test drive Proton’s newest pride, the e.MAS 7, an electric vehicle (EV), in conjunction with Mother’s Day. The exclusive lifestyle event was organised by PRO-NET, a subsidiary of the national carmaker. A total of six electric cars were part of the convoy, carrying the media personnel to Janda Baik, Pahang. The cars ate up the miles effortlessly through back roads and pockets of lush greenery. A total of four or five could be fitted comfortably in each vehicle and for the passengers, the spacious interior ensured comfort.

The e.MAS 7 is also eye-catching, with sleek lines, modern features and pleasing colours. On the road, the vehicle, Malaysia’s best-selling EV for four consecutive months, attracted attention from other motorists.

The event was designed to highlight how the Proton e.MAS 7 seamlessly fits into the lives of modern women. Aptly named The Real e.MAS Drive, the event honoured not just the vehicle, but the women from all walks of life who inspire it with their resilience and grace.

“We are not just showcasing the car, we are empowering women with a tool that complements their active, multifaceted lifestyles,” said PRO-NET Chief Branding Officer Salawati Mohd Yusoff. “The e.MAS 7’s impressive safety features, quick charging capabilities, and family- oriented design make it the perfect choice for the modern woman, whether she is on the move, at work, or enjoying quality time with family.”

A Day of Empowerment and Wellness
The media personnel started the day by gathering at Proton’s Centre of Excellence in Shah Alam for a product briefing that highlighted the key features and capabilities of the e.MAS 7, followed by a safety briefing. The convoy was then flagged off for the scenic drive to Tiarasa Escapes in Janda Baik.

Along the way, participants experienced the e.MAS 7’s spacious and comfortable interior and were impressed by its advanced technology and safety features.

Designed with safety at its core, the e.MAS 7 comes equipped with Level 2 Advanced Driver Assistance Systems (ADAS) that provides partial automation, allowing the vehicle to control steering, acceleration and braking, but requires the driver to remain attentive and ready to take control. Features like Adaptive Cruise Control (ACC), Lane Keeping Assist (LKA), and automated parking are common in Level 2 ADAS. 

Level 2 ADAS boasts a 5-star ANCAP safety rating, providing drivers and passengers with added peace of mind. It also ranks among the highest in its segment for child occupant safety and adult occupant protection.

Upon arrival at Tiarasa Escapes, participants enjoyed a special yoga session, led by The Flow Studio amid the soothing sounds of nature.

One of the event’s highlights was a Vehicle-to-Load (V2L) demonstration, where the e.MAS 7 powered a Vitality Juice Bar setup, highlighting the vehicle’s versatility and suitability for an on-the-go lifestyle.

The V2L feature enables the car to power a wide range of appliances, from electric grills and portable lights to cooler fans, making it the perfect companion for weekend family camping trips or outdoor adventures.

On the return journey, the convoy made a brief stop at Bamboo Hills to test out DC Handal’s fast chargers. DC Handal is a Charge Point Operator (CPO) which predominately offers ultra-fast DC chargers with capacity of up to 400kW. This gave participants a chance to experience the e.MAS 7’s best-in-class DC fast-charging capability—charging from 30% to 80% state of charge in just 20 minutes. Even a 10- minute charge delivers an additional 135km of range, making quick top-ups during pit stops both convenient and practical.

Also, e.MAS 7 drivers never have to suffer from range anxiety because accessing charging points is a breeze via the Live Integrated Charging Map – the only one of its kind in Malaysia, which lists all Charging Point Operators. With this integrated map, which is also available via the Proton e.MAS App, you can locate, navigate and pay for charging all within the platform.

“Making the shift to an electric vehicle isn’t just about sustainability — it is about enhancing your lifestyle. With the e.MAS 7, we are offering a car that seamlessly adapts to your daily needs, whether you are working, relaxing, or constantly on the move,” Salawati said.

The Perfect Innovation for the Modern Women
Built with a deep understanding of real-life needs, e.MAS 7 features a family-friendly design and practical quick-charging capabilities, making it ideal for busy professionals, mothers and independent women alike.

Its spacious interior – the most generous in its class, is made possible by a best-in-class 2,750mm-long wheelbase and flat floor layout, offering greater legroom, headroom, and cargo flexibility. With 33 storage compartments, it also provides the most organised storage solutions of any EV in the segment.

With proven safety features and technology that enhances everyday convenience, the e.MAS 7 ensures that women can balance both their professional and personal lives without compromise. With a starting price of RM105,800, the e.MAS 7 makes sustainable, smart mobility accessible to more Malaysians, empowering women on every journey.

For more information on the Proton e.MAS 7 Prime and to see more updates on The Real e.MAS Drive, visit Proton e.MAS’s website and official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial).