MAJE EMBODIES THE SPIRIT OF A PARISIAN WOMAN
Maje has excelled again with their Spring/Summer 2025 collection which is defined by a boldness, a fearless spirit, and graceful glamour to capture the essence of modern femininity. The collection reflects a playful confidence, seamlessly blending sensuality with sophistication in a way that feels both natural and striking.
When we walked into the Maje store at The Exchange TRX, we immediately felt inspired by all the lovely outfits and accessories we saw. There was something to suit every taste and we knew that wearing something from Maje would definitely elevate the way we dress and present ourselves.
The inspiration came from the globe-trotting Parisian woman, who moves through life with refinement and charm. Her look is anchored in timeless Parisian elegance, yet enriched by her travels, offering a dynamic fusion of influences. Feminine strength meets spontaneity with statement pieces that turn heads without feeling forced.
Key pieces include voluminous dresses, sleek tailoring, and vibrant separates. The Maje woman loves contrast – refined yet daring, playful yet elegant.
Accessories, infused with the brand’s signature French touch, add a layer of chic unpredictability, elevating every outfit with ease.
A Summer House Escape
For Maje’s Spring/Summer 2025 campaign, it’s a fresh take on summer style captured through an effortlessly modern lens. Featuring Lennon Sorrenti and shot by Laura Coulson, the campaign is set in a minimalist summer home where natural light and bold textures create a striking narrative.
The visuals focus on contemporary elegance: lace tops paired with utilitarian shorts, bold prints on relaxed silhouettes, and fluid dresses in radiant hues. Each look is styled to reflect a sense of individuality while embracing the freedom and energy of the season.
The interplay of light, shadows, and textures highlights the self-assuredness of the Maje woman and her ability to effortlessly mix femininity with modernity.
This campaign speaks to a woman who values authenticity, versatility, and a sense of style that feels both relevant and timeless. Step into the world of Maje this summer! Be a Maje woman who embodies everything a woman should be.
