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Camel Active launches its South East Asia’s First Flagship Store in LaLaport

There was an exciting event in town recently with camel active launching its South East Asia’s first flagship store in LaLaport, Bukit Bintang City Centre, Kuala Lumpur.

The renowned international outdoor casual lifestyle brand also introduced its new and urban oriented line C by camel active—targeted at the young urban male & female consumers. An exciting expansion, this marks a significant milestone for camel active as it continues to bring its distinctive features of the brand:  authentic, rugged, durable, versatile and premium-quality products to its wide based loyal customers in Malaysia.

“We are delighted to open our doors in LaLaport BBCC Kuala Lumpur, a vibrant and dynamic lifestyle mall with frequent indoor and outdoor activities that align perfectly with the spirit of camel active,” said Mr. Jason Tan, Managing Director of CLT Asia Sdn. Bhd, the brand’s representative in SE Asia. “camel active has a rich heritage of blending urban and outdoor influences and this new store is a testament to our commitment to providing customers with a unique shopping experience and a diverse range of products that effortlessly brings out the brand’s unique attributes.”

Mr Vincent Xu, Director of Worldwide Brands Inc., the brand principal from Germany, Mr Joe Ng, Managing Director of Camel Active (M) Sdn Bhd, Mr Eddie Chong, Creative Director of Larrie Corporation (M) Sdn Bhd,  Ms Vivien Ooi, Marketing Director of Larrie Corporation (M) Sdn Bhd, Mr Jason Tan, Managing Director of CLT Asia Sdn Bhd, camel active brand representative in SE Asia, Mr TS Lim, General Manager – Merchandising from Travel for All Marketing Sdn Bhd.

The new store is clearly a must-visit place. With Hari Raya around the corner, we all have every reason to shop, whether we are celebrating Raya ourselves or just enjoying the visiting and social activities that come with the Ramadhan month. The new camel active and C by camel active flagship store provides us with so many fantastic choices to choose from for urbanites or city dwellers who appreciate the brand’s well known timeless & versatile designs made for daily adventure. The prices for the products are attractive too and you get great quality for your money.

The ambience of the store is indeed welcoming and one gets a good feeling when stepping foot in it. For the first time in SE Asia, the spacious 2400 sq ft camel active store also incorporates the new and urban oriented line C by camel active, side by side. Boasting a contemporary feel and a connection to outdoor nature, the store is thoughtfully curated to showcase camel active’s latest collections of apparel, footwear, bags and accessories.

An attractive glamping set-up caught our eyes as soon as we entered. Customers can look forward to an immersive experience with exclusive in-store workshops and the opportunity to explore camel active and C by camel active signature collections up close. The new store will also showcase the brand’s commitment to sustainable living with some sustainable initiatives as well as quality craftsmanship, reflecting camel active and C by camel active’s dedication to creating products that stand the test of time.

During the launch event, there also was a fashion show featuring camel active and C by camel active, after which guests got a chance to win some exciting prizes.

C by camel active also impressed us because of the fact that it aims to encourage sustainable living by promoting conservation efforts. Through the exclusive ‘Save the Forest, Adopt a Tree’ editions, C by camel active supports the preservation of Taman Tugu. What’s to be commended is that a significant 10% of the proceeds from these limited-edition items will be dedicated to the “Adopt a Tree” initiative, spearheaded by Amanah Warisan Negara (AWAN).

The camel active flagship store is located at G 24 & 25, Lalaport Bukit Bintang City Centre, Kuala Lumpur. For more information about camel active please visit camelactive.my or follow them on social media at:

Facebook: camel active Malaysia
Instagram : cbycamelactive


Spring Summer Collection 2024

camel active

The Spring/Summer 2024 collection has a lot to offer and it draws inspiration from the diverse landscapes and vibrant hues found in nature. The pieces reflect the brand’s commitment to providing a wardrobe that effortlessly transitions from urban landscapes to outdoor escapades. By embracing the spirit of exploration, camel active manages to introduce a range of meticulously crafted apparel that speaks to the modern adventurer.

You will enjoy exploring the Spring/Summer 2024 collection from camel active, showcasing an array of workwear casuals, utility-driven pieces, and essential elements designed to seamlessly transition looks from day to night. Muted colour tones and vibrant hues cater to both classic and bold personalities, reflecting the diversity of individual styles. There will definitely be a piece you will want to add to your wardrobe.

This collection consciously integrates nature’s endless variety and experiences into everyday life. Worldwide, the demand for outdoor wear that effortlessly translates to everyday styles has surged, making nature-inspired and utility garments symbolic of grounded quality and style. As people increasingly seek versatile and functional attire, camel active’s Spring/Summer 2024 collection is a testament to practical, stylish clothing choices for a dynamic and contemporary lifestyle.

C by camel active

The Spring/Summer 2024 collection by C by camel active is the epitome of contemporary fashion focusing on modern, streetwear-inspired tailoring and design. This collection showcases a versatile range of modular, structured tees in vibrant and monochromatic hues alongside elevated light cargo pants boasting modern fits and cuts. Urban and trendy overshirts, drawing inspiration from the dynamic lifestyles of city youth, add a stylish flair to the ensemble. Updated design details align seamlessly with today’s youth’s active and fashion-forward preferences.

What we love is that the essence of the C by camel active lifestyle revolves around embracing friendships, creating unforgettable moments and a perpetual quest for new thrills while maintaining a trendy aesthetic. The ethos of this brand resonates with the active and stylish young of today, embodying a spirit of exploration and empowerment. And, don’t forget that a person doesn’t necessarily have to be young in age … those who are young at heart will also find something they would love to pick up for themselves from this attractive collection.


The Spring/Summer 2024 collection by camel active and C by camel active will be available at LaLaport BBCC camel active flagship store, selected departmental stores like Parkson, AEON, SOGO, Metrojaya, Pacific, Billion, Giant and official online brand stores at camelactive.my as well as Lazada and Shopee. 

About camel active
camel active is a well-established fashion brand (since 1977), providing outdoor casual wear to open-minded, active urban dwellers. They offer outfits that make you want to explore your everyday life outside with your peers. Their styles are comprised of durable materials, a comfortable fit and a rugged look. With a commitment to quality craftsmanship, a passion for adventure and a connection to nature, camel active provides a range of apparel, footwear, bags and accessories for those who embrace life’s journey with confidence. 

camel active is available in 10000+ outlets in 50+ countries across Europe, Middle East & Asia. 

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