In conjunction with “Rezeki Dikongsi Bersama” Raya Campaign, KitKat Launches First Ever Ketupat-Stamped Chocolate.

Nestlé’s KitKat® welcomes the month of Ramadan and the upcoming Hari Raya festivities with the launch of the “Rezeki Dikongsi Bersama” campaign. Showcasing the spirit of sharing and togetherness amongst Malaysians, the campaign features exciting Raya limited-edition product offerings, a KitKat® Raya animated music video and various special collaborations.

Frederic Porchet, Business Executive Officer of Nestlé Confectionary explained that the KitKat® Raya campaign aims to connect people via tasty, memorable KitKat® moments together.  “The month of Ramadan and the upcoming Hari Raya celebration are equally meaningful times of the year for many Malaysians, regardless of race or background. It is a fantastic time to gather with families, neighbours and friends to cele-break all the joy and festivities of the season. Just like our catchphrase – “Have a Break, Have a KitKat”, it’s all about enjoying a break, having a wonderful time together and sharing ‘rezeki’ all around,” said Frederic.   

This year, KitKat® introduces the Raya limited-edition KitKat® Ketupat which is a first-of-its-kind ‘Ketupat’ motif stamped KitKat® 4-Finger chocolate bar. Available in four unique collectible designs, each will showcase significant moments of Raya traditions mostly featuring the Ketupat which is an iconic Ramadan and Hari Raya delicacy, made of cooked rice compressed and wrapped in woven coconut leaves.   

KitKat® also collaborates with popular contemporary fashion brand – Mimpikita, to launch a limited-edition KitKat® x Mimpikita Raya Edition pack. This pack will include a Luminarc drinking glass specially designed by Mimpikita with 2 packs of KitKat® Mini Sharebags. These stylish glass mugs come in three exclusive designs to be collected.

And in the spirit of sharing and charity, as part of the campaign, KitKat® also contributed RM10,000 to AEON Mesra, a community outreach initiative by the Malaysian AEON Foundation. This community outreach effort will enable underprivileged children to enjoy shopping sprees at AEON outlets during the Ramadan festive season, further spreading joy for the upcoming Hari Raya celebration.

On this premise, the KitKat®️ Ketupat hopes to spread love, joy and togetherness into many homes over the Raya celebrations and inspire Malaysians to share their ’rezeki’ with everyone!

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