Sharwita makes Malaysia proud with her global fashion presence

Sharwita’s triumphant return to Cannes in 2025 reinforces Malaysia’s global fashion presence. Malaysians continue to make significant strides on the international fashion and entertainment scene, with renowned model Sharminidevi, or more fondly known as Sharwita, once again putting Malaysia on the global map.

The Cannes Film Festival is one of the most prestigious events in the world of cinema. It takes place every year, in the town of Cannes on the Côte d’Azur. It was created in 1946 to celebrate cinema and reward the year’s best films.

This year, Sharwita returned to the 78th Cannes Film Festival, attending the premiere of EXIT 8. Dressed in a collaborative piece from The Atelier by Professor Datuk Jimmy Choo, OBE and adorned with jewellery by Thamarai Jewels, she stood tall as a proud representative of Malaysian elegance and design. Her presence at Cannes was further amplified with an invitation by the brand’s manager, Dato Sri Sunny to appear at the Philip Plein fashion show in Cannes and its Monaco store launch.

Known for her elegance and commanding presence, Sharwita made a major mark in 2024 with her debut appearance at the 77th Cannes Film Festival, walking the red carpet at the premiere of PIGEN MED NÅLEN (The Girl with the Needle).

Sharwita’s journey this year has been full of meaningful milestones. She was officially appointed as the Malaysia Brand Ambassador for Wealth Global Partner. Sharwita continued her busy schedule at Cannes by attending the exclusive Amber Lounge Formula 1 event in Monaco via exclusive invitation by its principal partner, Mr Patrick Grove. She was also featured on the official Getty Images platform and interviewed by leading media from France, Hong Kong and China. She proudly highlighted Malaysia’s growing potential in fashion tourism. Her international engagements peaked at the Bright Oriental Global Gala & APECCCF Cannes Night, where she served as the showstopper for a grand fashion show at the prestigious Hôtel Barrière Le Majestic Cannes.

This lovely lady aims to build a strong bridge between Malaysian fashion tourism and the global fashion scene. She is currently working toward launching a dedicated fashion tourism forum that will connect models, designers, media and industry players — while mentoring the next generation of Malaysian talents.

“More than glamour, Cannes gave me global visibility and a responsibility to open doors for the next generation of Malaysians in fashion and creative industries. As we approach Visit Malaysia 2026, my mission is to position our country not just as a travel destination, but as a rising fashion capital. This is our time to shine,” shared Sharwita.

Besides being a top model, Sharwita is also the Managing Director of Le Fashion Secret, a key player in Malaysia’s fashion and modelling industry. Her continued presence on the international stage reaffirms her commitment to showcasing the uniqueness, authenticity, and creativity of Malaysia, all while setting the tone for a brighter, more connected fashion future.