Exciting launches by Red Box Karaoke
Red Box Karaoke officially launched RedPay, a revolutionary membership wallet with Visa card Integration in January. On March 12, another exciting event took place when Red Box launched the Artiste Member Club Card and further celebrated its 25th Anniversary with the “JOMNYANYI” Theme.
Since its inception in 2000, Red Box Karaoke has been a pioneering force in Malaysia’s karaoke entertainment scene. It’s a milestone celebration for them this year as they celebrate their 25th anniversary. To commemorate this exciting milestone, they have planned a series of celebratory events throughout the year.
Red Box Karaoke is a leading karaoke entertainment brand, and RedPay is an innovative membership wallet designed to elevate customer experience with exclusive privileges and seamless Visa card payment integration. This groundbreaking initiative marks Red Box’s strategic entry into the digital payment ecosystem, providing members with a unified platform for entertainment and financial convenience.

(Left to Right) Red Box Group CEO – Mr. Karl Khoo, Red Box Group General Manager – Mr. Terry Swee, TOGL Technology Chief Marketing Officer – Mr. Calvert Choo and RewardsLink Business Development Manager – Ms. Alice Lua
The launch event in January which was held at Red Box at The Gardens Mall, Kuala Lumpur, was attended by key industry leaders, business partners, and loyal patrons. The ambience at Red Box was great and it made all of us who were invited for the event feel relaxed and in the mood for a good time. After all, what is life without songs, music and entertainment to liven it up?
Red Box Karaoke is known for its state-of-the-art facilities, vibrant atmosphere, exceptional service and commitment to fostering local musical talent. With over 25 years of experience, Red Box continues to innovate and set industry standards in entertainment and customer experience. With multiple outlets across the country, Red Box forges on to redefine entertainment experiences for music lovers of all ages.
The introduction of RedPay reflects Red Box Karaoke’s commitment to enhancing customer engagement by merging entertainment with cutting-edge financial solutions.
RedPay offers members a host of exclusive benefits, including priority booking, birthday rewards, and special discounts on room rates and food & beverages. By digitizing membership access, Red Box ensures that customers can easily manage their rewards, promotions, and loyalty points directly through the RedPay app.

“With RedPay, we are redefining how our customers interact with Red Box. This is more than just a payment solution—it’s a lifestyle upgrade,” said Terry Swee, General Manager of Red Box Karaoke Malaysia during the launch. “Our goal is to provide a seamless and rewarding experience for our members, blending entertainment with everyday convenience.”

It’s great that there is Visa Card Payment Integration … in collaboration with Visa, RedPay allows users to make secure and cashless payments not only at Red Box outlets but also across millions of Visa-accepted merchants globally. This integration bridges the gap between entertainment spending and daily transactions, offering customers greater flexibility and financial control.
“We are thrilled to partner with Visa to introduce a payment feature that expands beyond the Red Box experience,” Terry added. “Members can now enjoy the convenience of using their RedPay Visa card for their everyday purchases while enjoying exclusive Red Box perks.”

Key Features of RedPay :
• Digital Membership Card: Instant access to exclusive member rewards and promotions.
• Seamless Payments: Cashless transactions at Red Box outlets and worldwide via Visa.
• Rewards and Cashback: Earn loyalty points and cashback on Red Box services and partner merchants.
• Special Promotions: Early access to Red Box events, VIP privileges, and seasonal offers.
It is a strategic move into the Fintech space. The launch of RedPay signifies Red Box Karaoke’s expansion beyond the entertainment sector into fintech. This move aligns with evolving consumer preferences for digital payment solutions and lifestyle-centric financial products.
Industry experts view this as a timely and innovative step in diversifying the company’s business model. By integrating fintech with entertainment, Red Box is positioning itself as a pioneer in delivering holistic lifestyle solutions in Malaysia’s competitive market.
Looking ahead, Red Box plans to expand RedPay’s ecosystem by partnering with lifestyle and retail brands to offer members more value-added services. Features such as installment payment plans, exclusive merchant collaborations, and integrated travel benefits are currently in development.

RedPay is available for download on both the App Store and Google Play Store. For more information, visit www.redbox.com.my or download the RedPay app to start enjoying exclusive privileges today.
On March 12, Red Box Karaoke, officially rolled out the first Artistes Club RedPay Visa Card for local Malaysian artistes – an exclusive membership wallet aimed at enhancing Malaysian artistes’ journey with exclusive privileges and seamless Visa card payment integration.
This launch event was held at Red Box’s flagship outlet at The Exchange TRX Kuala Lumpur. It was attended by local artistes and celebrities, recording labels, key industry partners and loyal patrons. An important milestone of Red Box 25 years’ anniversary celebration, the introduction of Artistes Club RedPay Visa Card reflects Red Box’s strategic foray into the digital payment landscape, offering members, alliances and artistes a unified platform for entertainment and financial convenience.

“Our goal is to provide a seamless and rewarding experience for our members, blending entertainment with cutting-edge financial solutions and convenience.” said Terry Swee, General Manager of Red Box Karaoke Malaysia.

The RedPay card provides artistes and music industry players with many benefits to enjoy at Red Box outlets, simultaneously encouraging our talents to refine their craft and showcase their talents. Being more than just an entertainment venue, Red Box will serve as an incubator for emerging artistes, helping them launch their singing careers while fostering a deeper connection between singers and the public. It is also a venue for recording labels to host their initiatives which include artistes’ meet and greet, stage their own parties with fans, and launching new albums.

As part of Red Box’s 25th Anniversary celebrations, the company has unveiled the Top 50 Hit Songs for the Malay, Chinese and International categories, which aims to foster public engagement and enthusiasm for karaoke entertainment and appreciation of music and showcasing the diverse talents within Malaysia’s music industry. Additionally, these hit songs will offer premium exposure for the top 50 artistes with a chance to be featured on the Bukit Bintang digital billboard, thus maximising their visibility.

“The launch of the Artistes Club RedPay Visa Card is a testament to our commitment to nurturing local talents and performers within a vibrant entertainment ecosystem. By connecting singers with the public through the joy of karaoke and our top 50 hit songs, we aim to reignite the nation’s passion for singing, deepen appreciation for local artistes, and provide a unique way for fans to engage with and support their favorite performers.” enthused Terry.
Also in conjunction with its 25th anniversary, Red Box has introduced the “JOMNYANYI” campaign, inviting Malaysians to come together and celebrate the joy of singing. “JOMNYANYI” embodies the spirit of unity, fun, and passion for music, encouraging everyone—from casual singers to music enthusiasts—to join in and make memories through music.
To mark this special milestone, Red Box will host a series of events, promotions, and gatherings throughout the year, including:
• Anniversary specials with exclusive discounts for karaoke sessions.
• “Sing & Win” competitions with attractive prizes.
• Themed singing nights featuring different music genres.
• Special guest performances by local artistes and influencers.
Whether you are an aspiring artiste looking for a place to train or simply a music lover who enjoys singing with friends, Red Box welcomes you to be part of its 25-year journey. Grab your Artiste Member Club Card and join the “JOMNYANYI” movement today!




The RedPay Visa Card offers a membership with a suite of exclusive benefits, including priority booking, birthday rewards, and special discounts on room rates and food & beverages. Through the RedPay app, members can effortlessly manage rewards, promotions, and loyalty points, ensuring a seamless and rewarding entertainment experience.
For more information on upcoming events and further details on the RedPay Visa Card, visit www.redbox.com.my.