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Cortina Watch introduces Singer Reimagined To Our Shores

Cortina Watch and Singer Reimagined recently had a launch at Ginger, Bamboo Hills. Guests were delighted to be introduced to the fantastic watches in the Singer Reimagined collections.

Singer Reimagined is an award-winning high-watchmaking company, based in Geneva. It is part of Singer Group, the Californian-based luxury brand that has become globally renowned for its bespoke restorations of the Porsche 911. Singer is guided by the philosophy of Everything is Important. The brand has become synonymous with the concept of Reimagining – bringing together iconic designs with twenty-first century engineering and material science.

The year 1969 is remembered as a year rich in incredible events, stories and discoveries. Happenings such as Woodstock, the Moon landing, Abbey Road – Beatles’ final album, and the first Concord flight created huge impacts. It was a year that became iconic and meaningful for many reasons and at Singer Reimagined they decided to celebrate that amazing year by introducing a new product line named 1969 … a new watch collection designed as Singer Reimagined could have conceived and released it, in that precise year!

The timepieces in the new watch collection from Singer Reimagined are by definition a love letter to the vintage design of iconic 60s and 70s timepieces, now enhanced by functional improvements and state of the art horological engineering. The idea that started the brand was reimagining one of the most iconic watch movements from that specific era : the Automatic Chronograph. The first three, and very iconic, automatic chronographs were, in fact, released in 1969. Chronomatic, El Primero and Caliber 6139 were publicly launched that very year.

The 1969 Chronograph is the quintessential expression of Singer Reimagined’s high watchmaking approach, featuring the most recent version of the famous Agengraphe caliber. A new time display, enhanced readability and the award-winning 60 hours chronograph function take central stage on the dial. All of this is condensed to only 40mm.

The1969 Timer represents the ultimate example of complexity distilled to its purest form. An intricate zero-reset system combined with a flyback device is the hidden technical gem behind this three-hands timepiece. A simple push of the button at 2 o’clock allows for lightning fast elapsed-time measurement using the central second hand of the watch.


The central dial displays the chronographic information in pure Singer style. Seconds, jumping minutes and jumping hours hands are centrally mounted and all point to the same base-60 scale. Singer chronographs are the only ones allowing event tracking of up to 60 hours. Time-of-the-day indication is displayed on the bottom side of the dial, via two disks rotating underneath the dial surface. Disks graphics and time indication arrows are executed in SuperLuminova®. The superlative chronometer movement is sealed in a sculptural 40mm case.

The 72h power reserve is complemented by a hidden automatic winding system, positioned underneath the dial, which leaves an unobstructed view of the beautifully finished intricate caliber 6365 counting 491 different components and 56 jewels. Column wheel chronograph with three exclusive patents including the hybrid proprietary Agenclutch clutch system. Limited production of 50 pieces in 2023.

1969 TIMER 40MM

The new three hands watch features, for the first time at Singer, a more traditional time display. Despite the very sleek and minimal design it features a twisted function consisting of the zero-reset – flyback system allowing to use the central sweeping seconds hand as a smart and intuitive one-minute counter.

The pusher at 2 o’clock allows to reset and restart timing quickly without needing to go through the traditional sequence of start-stop-reset. This system offers the opportunity to execute instant and sequential measurements, without interfering with watch timekeeping. A proprietary clutch system allows the central seconds hand to be dissociated from the movement, while kept still, and to be reengaged for motion as soon as the push button is released. Calibre 6363, 237 components, 37 jewels, manual-wound mechanism providing three days (72 hours) power reserve. Limited production of 50 pieces in 2023.

I’ve been into art and creation since an early age. I have always been interested in the creative sparkle generated by the design process. To me, creation is a process involving all senses, aiming to find the perfect alchemy between different elements despite the object you are working on. In watchmaking, automotive and industrial design more widely, the 60’s and 70’s offer to my eyes the richest and widest panorama of iconic and timeless examples of good design. New technologies appeared, new materials were introduced, innovation was a daily matter as much as in terms of functionality as in aesthetic pleasure. When it came to designing the new Singer 1969 collection, I really wanted these watches to provide the feeling that they have been designed back in time. They are a tribute to the timepieces I love, a love letter to an era that is profoundly meaningful to me and that has inspired and driven so many aspects of my current professional and private life. But at the same time, they are a manifesto of today state of the art technology and quintessential high-watchmaking“. – Marco Borraccino

Marco Borraccino

The 1969 collection is certainly something to desire and covet. There are other fantastic and interesting timepieces in the Singer Reimagined portfolio too. To find out more, visit Cortina Watch boutiques.

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