See Young Brings the Future of Scalp Wellness to Malaysia

See Young, China’s No.1 botanical-based hair care brand has been officially launched in Malaysia. China’s leading silicone-free scalp care brand, it marked its entry into the Malaysian market through a national rollout exclusively across Guardian stores, in collaboration with exclusive distributor i-Care Marketing Sdn Bhd.

If you’re facing hair loss or scalp problems, See Young products are likely to be the answer to help you with your concerns. This award winning brand is rooted in the philosophy that healthy hair begins with a healthy scalp, See Young redefines haircare as a wellness ritual, offering multi-step solutions focused on scalp micro-ecology, oil control, dandruff relief and hair loss prevention. Its signature formulations harness the power of Asian botanicals like ginger extract, Sapindus fruit, and fermented tea seed, enhanced by patented 4D hyaluronic acid technology to deeply hydrate and protect the scalp barrier.

See Young Anti Hair Loss Strengthening Shampoo is said to improve hair volume and increases 3,074 strands in just 4 weeks for visibly fuller hair. We were also informed that it is good for hair loss reduction and proven to reduce hair loss by 48.68% in 12 weeks. It has Patented Ginger PRO Essence which is a powerful anti-hair loss formula that nourishes and strengthens hair.

See Young’s products are great for our hair and scalp

Its inception was in 2014 and since then, See Young has emerged as the No. 1 silicone-free hair care brand in China, with over 55 million bottles of its bestselling ginger shampoo sold. The brand is globally certified by Euromonitor and has earned more than 10 consumer and industry awards for product innovation, clean formulations and market leadership.

“See Young’s arrival in Malaysia reflects a new era of conscious beauty, where the scalp is treated with the same respect as skin,” said Mr Kevin Meng Fei, Vice President of Uniasia Group, China, and General Manager of See Young. “We are not just selling shampoo. We are introducing a scalp wellness system backed by science and centuries of plant-based wisdom,” he continued. During a Q&A session, we also learnt that to be recognised in China as the No.1 silicone-free hair care brand is a wonderful achievement as the country has stringent rules and criteria that a brand has to meet before such claims are allowed to be made.

From Left: Mr Kevin Meng Fei and Mr Brian Tu

“The Malaysian consumer is increasingly health-conscious, ingredient-aware, and values nature-meets-science solutions. See Young is well-positioned to fill that gap with performance-led formulations and a beauty-wellness narrative,” said Mr Brian Tu, Managing Director of i-Care Marketing. He also shared during the Q&A session that nowadays, so many people have concerns about hair loss and other scalp problems. This not only affects those who are older but also many of the younger generation. Stress and lifestyle changes affect all of us and it shows up in many ways in our life. People want to have a healthy scalp and healthy hair and many are looking for effective solutions to their problems.

The brand aims to cater to the growing demand for clean, transparent and functional beauty in Malaysia. According to a recent Global Opportunity Analysis and Industry Forecast, the global shampoo market is projected to reach USD 58.3 billion by 2034, growing at a CAGR of 5.1%. Within this, the scalp care segment is accelerating even faster, reflecting consumer demand for personalised, skin-safe hair care routines.

As part of its expansion strategy, wellness-driven See Young products are now available at Guardian outlets nationwide, featuring a full product matrix that includes sulphate-free shampoos, peptide-rich scalp treatments, and water-light hair masks designed for Malaysian humidity.

“We are proud to introduce See Young to our customers at Guardian Malaysia as part of our ongoing commitment to offering trusted, innovative and wellness-driven personal care brands. Consumers today are prioritising scalp health and clean formulations in their hair care routines, and See Young’s plant-powered, silicone-free approach delivers exactly what they’re looking for,” said Jessica Barnabas, Head of Personal Care, Guardian Malaysia.

A key highlight of the event, which was held at Cafe @ Laman Tuanku, was the Memorandum of Understanding (MOU) signing between i-Care Marketing and Uniasia Group, appointing i-Care Marketing as the sole distributor for See Young in Malaysia. This reinforces their commitment to expanding access to wellness-oriented, clean beauty solutions in the Malaysian retail market.