{"id":9398,"date":"2025-08-28T01:32:49","date_gmt":"2025-08-27T17:32:49","guid":{"rendered":"https:\/\/wise-mag.com\/?p=9398"},"modified":"2025-08-28T10:58:48","modified_gmt":"2025-08-28T02:58:48","slug":"variante-celebrates-20-years-in-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/wise-mag.com\/index.php\/2025\/08\/28\/variante-celebrates-20-years-in-the-fashion-industry\/","title":{"rendered":"VARIANTE Celebrates 20 Years In The Fashion Industry"},"content":{"rendered":"\n

This year marks a powerful milestone for Malaysian fashion brand VARIANTE \u2014 it celebrates 20 years of dressing women in timeless modesty and contemporary elegance. It’s a well-loved brand that has grown quietly but consistently, making its way into many hearts.<\/p>\n\n\n\n

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Leslie Variyan (right) on the runway with a model at Variante’s fashion show during Kuala Lumpur Fashion Week 2025<\/figcaption><\/figure>\n\n\n\n

Variante has become more than just a fashion label \u2014 it\u2019s a trusted companion for women across the country, guiding them from boardroom meetings to moonlit city nights, always with style, grace and purpose.<\/p>\n\n\n\n

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Outstanding designs showcased on the runway at Variante’s KLFW 2025 fashion show<\/figcaption><\/figure>\n\n\n\n

From its earliest days, Variante has championed the modern modest woman, creating silhouettes that honor individuality, femininity, and strength. Over the past two decades, the brand has built a loyal following by listening closely to what women want and need, and delivering with heart, craftsmanship, and innovation.<\/p>\n\n\n

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Individuality, femininity and strength<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cTwenty years of learning, listening and leading \u2014 that\u2019s what Variante means to us,\u201d says the brand\u2019s founder and designer, Leslie Variyan. \u201cWe\u2019ve seen trends come and go, but our belief in timeless beauty, modest values and uplifting design has never wavered.\u201d<\/p>\n\n\n

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Bold and expressive <\/figcaption><\/figure>\n<\/div>\n\n\n

The anniversary collection is a tribute to the journey and to commemorate it, Variante unveiled a special Runway Collection, a love letter to its heritage and its future. The season features bold, expressive colours.<\/p>\n\n\n\n

These new “accent hues” spark joy and confidence, while revisiting signature cuts and patterns that longtime customers will recognize, reinterpreted through a modern lens.<\/p>\n\n\n\n

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Appealing and versatile designs<\/figcaption><\/figure>\n\n\n\n

It’s wonderful that each piece in the collection is designed not to follow trends, but to better the last \u2014 a quiet yet confident evolution. The result? A very attractive and appealing lineup of versatile, powerful looks: modest fashion that doesn\u2019t whisper but speaks with style and substance.<\/p>\n\n\n\n

Explains Leslie, \u201cIt\u2019s never just about fashion, It\u2019s about feeling good in your skin, owning your moment, and dressing in a way that says: I\u2019m here, and I\u2019m exactly who I want to be.\u201d<\/p>\n\n\n

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The runway presentation by Variante was magnificent<\/figcaption><\/figure>\n<\/div>\n\n\n

As this year marks its 20th anniversary, Variante’s presence at Kuala Lumpur Fashion Week (KLFW) 2025 was particularly significant. The spectacular runway collection was called “It’s A Beautiful Life” and seeing the fabulous outfits made us feel that there are so many wonderful things in life.<\/p>\n\n\n

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Creative and contemporary<\/figcaption><\/figure>\n<\/div>\n\n
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Artistic and eye-catching<\/figcaption><\/figure>\n<\/div>\n\n\n

The presentation was superb and the choreography and showmanship made the audience gasp with delight. The splendour was clearly in a superior class of its own. The appearance of Dennis Lau with his violin during Variante’s show added to the overall magnificence.<\/p>\n\n\n

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Dennis Lau’s performance captivated the crowd<\/figcaption><\/figure>\n<\/div>\n\n\n

Known for a blend of classic silhouettes with a modern edge, Leslie Variyan\u2019s creative designs for VARIANTE are a testament to his belief that every woman is beautiful. His work reflects style, sophistication, and elegance, catering to the modern and empowered woman. <\/p>\n\n\n

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Timeless modesty and poise<\/figcaption><\/figure>\n<\/div>\n\n
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Style and sophistication<\/figcaption><\/figure>\n<\/div>\n\n\n

The crowd’s adulation could be seen and when Leslie stepped out onto the runway at the end of the show, the audience clapped enthusiastically with appreciation and delight.<\/p>\n\n\n

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The talented and charming Leslie Variyan<\/figcaption><\/figure>\n<\/div>\n\n\n

A group from the media met Leslie before the show at The Oriental Park, KLCC and we were highly impressed by his creativity and his passion for all that he does. He looks at life in an inspiring manner and shared that each and every day, he is grateful for everything in his life. He doesn’t believe in moping around, complaining and feeling depressed as he feels so many of us are so fortunate in so many ways … we should count our blessings and be thankful for what we have.<\/p>\n\n\n

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Aesthetically appealing<\/figcaption><\/figure>\n<\/div>\n\n\n


More than clothes, it is also a lifestyle of purpose when it comes to Variante. Over the years, the brand has committed to creating fashion with conscience. Pieces are made to last \u2014 beautifully constructed with quality and care \u2014 and the brand has made strides in responsible production by repurposing past collections, giving clothes a second life rather than sending them to landfills.<\/p>\n\n\n

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Poise and flair<\/figcaption><\/figure>\n<\/div>\n\n\n

Leslie shares, \u201cWe want to make it easy for women to experiment with modest styles, to discover what makes them feel empowered \u2014 without sacrificing comfort, sustainability, or individuality.\u201d Whether through its personal styling services, meaningful campaigns, or honest conversations with its customers, Variante has always offered more than clothes \u2014 it\u2019s offered community, confidence, and a curated personal wardrobe that evolves with the woman wearing it.<\/p>\n\n\n

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Stand out in a crowd with a Variante creation<\/figcaption><\/figure>\n<\/div>\n\n\n

Visit Variante’s stores if you are keen to get your hands on one of their fabulous creations. You can also connect with Variante online at WWW.VARIANTE.COM.MY or through social media via @myVARIANTE<\/p>\n","protected":false},"excerpt":{"rendered":"

This year marks a powerful milestone for Malaysian fashion brand VARIANTE \u2014 it celebrates 20 years of dressing women in timeless modesty and contemporary elegance. It’s a well-loved brand that has grown quietly but consistently, making its way into many hearts. Variante has become more than just a fashion label \u2014 it\u2019s a trusted companion…<\/p>\n","protected":false},"author":1,"featured_media":9418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[177,4,9,5,2],"tags":[81,1014,1009,1015,1018,731,1016,1017,1013],"class_list":["post-9398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-wise-fashion","category-wise-lifestyle","category-wise-news","category-wise-moves","tag-fashion","tag-klfw","tag-klfw2025","tag-leslievariyan","tag-myvariante","tag-talenteddesigner","tag-variante","tag-variante20yearsandbeyond","tag-varianteklfw2025"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/posts\/9398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/comments?post=9398"}],"version-history":[{"count":52,"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/posts\/9398\/revisions"}],"predecessor-version":[{"id":9474,"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/posts\/9398\/revisions\/9474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/media\/9418"}],"wp:attachment":[{"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/media?parent=9398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/categories?post=9398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wise-mag.com\/index.php\/wp-json\/wp\/v2\/tags?post=9398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}